NEW BUILD MARKETING PLAN
This small brand was hoping to build its first new hotel in several years and needed a sales and marketing plan to underscore the project's viability for financing. The property was being built on the outskirts of a booming market, and while demand would ultimately grow to reach the location, they needed to figure out where their business would come from until then.
GOAL: Create a sales and marketing plan for a hotel with no existing demand generators to kick off the pre-opening process before the first shovel was in the ground.
Secured financing for the hotel.
Built full plan including org chart, target accounts, rate strategy, annual revenue projection, and marketing schedule.
Hotel is now market leader and #1 on TripAdvisor.
"First, thank you so much – this is absolutely EXCELLENT work. As always, you did an unbelievable job, THANK YOU."
-- Vice President of Sales