This four-diamond full-service hotel was experiencing a lot of change, with 75% EC turnover in the past 12 months. With a new GM at the helm, the property needed fresh eyes and a data-driven approach to revenue projections.

GOAL: Create and present the annual revenue budget and supporting sales and marketing plan.


  • Analyzed market conditions and historical data to ensure budget decisions were made based on facts rather than gut feeling.

  • Built 122-page sales and marketing plan.

  • Presented to senior executives on behalf of the hotel.

"I am amazed at how quickly you were able to understand this market. I've never seen anyone jump in so completely and so fast."

-- Vice President of Sales


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Case StudiesSusan Barry