FLORIDA RESTAURANT GROUP

This family-owned group of casual restaurants focuses on high-quality ingredients and fresh preparations of food in a relaxed, beachy atmosphere. With new locations and retail offerings, the restaurant group was embarking on a period of major growth. Because the principals of the business are fully occupied with day-to-day operations, they engaged us to make sure they didn't miss any new opportunities to grow revenue.

GOAL: Increase revenues while maintaining profit margins and the quality of life of the business owners.

RESULTS:

  • Streamlined and expanded catering business

  • Maximized retail wine sales

  • Positioned owner as local wine expert through grassroots and earned media campaigns

  • Established social media campaign that grew audience by 1,368% in 30 days

  • Sold out non-traditional special events at new locations and sold highest amount of retail product in company history

  • Grew revenue to the point that one principal was able to step out of the day-to-day operation to focus on a brand extension

"Susan implemented a comprehensive strategy for us that is helping grow our business without killing us!  HIVE built our database from zero to 300 in three days, allowing us to reach out with new information real-time."

— Partner and Principal

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